How do I build a subscriber database for an online newsletter : LUSENET : What keeps you up at night? : One Thread

I am about to launch a b2b subscription newsletter. The newsletter as a product is good, exlcusive news and market analysis, good and insightful writing. Target market executives, professionals, investors in the US, EU and Canadam interested in keeping ahead of the game in that market. The newsletter will be delivered via email in PDF format, biweekly.

How do I go about attracting and building a paying database of subscribers, using both online and offline methods with a startup marketing budget?


-- Ingrid Riley (, October 29, 2001

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