Hundebar (Doggy Bar) at Holiday Inn Crowne Plaza. Munich. Mijn dag begon met de volgende onderzoeks resultaten...die de nieuwsbrief van Sitepoint me voorschotelde... Met name de onderste boodschap, dat de iritante popups zo successvol zijn maken me niet vrolijk. Maar ach, dan gaan we er nog maar harder tegenaan een echte leuke internet omgeving te bouwen. marketeers schijnen nog steeds te geloven dat iritatie verkoopt, dus voorlopig o.b.v deze informatie waarschjijnlijk alleen maar meer flauwekul in plaats van zinvolle toepassingen. PERSISTENCY INCREASES RECALL Data measured using the Intellisource tool by Advertising.com found that repeatedly-placed ads achieved a 400% higher recall than ads without aggressive placement. 20% to 30% of the people who remembered the advertisements said that they would probably or definitely visit the site that was advertised. This study is another checkmark for the sponsorship model which sells websites or sections thereof to sponsors on a weekly, monthly or yearly basis. * HYBRID AD DEALS RULE THE BUYING MODEL The Internet Advertising Bureau reports that hybrid ad deals involving both CPM and performance measurement pricing constituted 48% of all ad buys. Ad buys based purely on the CPM model accounted for 41% of all money spent, while pure performance-based deals accounted for just 11% of the pie. * POP-UP ADS ARE MORE LIKELY TO BE NOTICED Statistical Research is reporting that pop-up ads are 50% more likely to be noticed than banners, but also that all users find them intrusive. While 32% reported that banners interfered with their reading of a Webpage, 62% said that pop-ups do the same. -- Ben (be@klessebes.nl), May 17, 2001 Answers Wat uitgangspunten over web design... Rule #1: The USER is a VERY weary businessperson, using a laptop with a small, non-advanced screen, sitting at 11:00 p.m. in a hotel room, hooked up at 28.8. If it doesn't work and download rapidly under those circumstances YOU'VE GOT IT ALL WRONG. Rule #2: Use plenty of WHITE SPACE. Forget the sexy moving doo-dads. RAPID DOWNLOAD-ABILITY RULES! Rule #3: Follow the Yahoo! dictum, and keep the opening screen fast, clear,and comprehensive. (That's a lot to ask for one screen ... but Yahoo's done it. So can you.) Rule #4: Be more than willing to give users lots of outs. That is, hyper-link to everything! THAT'S THE BLOODY POINT OF THE WEB! (If your site is worth a damn, they'll come back.) Rule #5: IT'S INTERACTIVITY, STUPID! The point of the Web is a two- way, N-way conversation. Engage the user. Give her or him opportunities to comment on everything, engage with other users. Again: IT'S INTERACTIVITY, STUPID! IT'S COMMUNITY, STUPID! (And oh how many - including myself, much of the time - forget this or honor it in the breach.) Rule #6: Provide all sorts of links to sources of information. For many of us, the Web is the Great Research Tool. I love Drudge Reports. Matt is okay, but the plain black and white screen ... with links to every-damn-news-source-imaginable ... is ... UTTERLY ... FABULOUSLY ...INSANELY ... GREAT. (Thanks, Matt.) Rule #7: Keep it ... FRESH! There's a lot of "base case" stuff that will remain roughly unchangeable. On the other hand, even AOL [my ISP ... sneer if you want] keeps, at times, the same material on too long. The Web is all about ... TIMELINESS. Rule #8: If you want me to pay for stuff, make it simple. Follow the Southwest Airlines dictum. Tell me ... PRECISELY ... how to enter appropriate and needed information. Limit that information to what you actually need. And then get me out of there. (And send me a confirmation ...a la Amazon ... INSTANTLY.) Rule #9: Make it fun. Fun is not necessarily the reason I'm visiting, but a little fun, a little spice here and there, is ... well ... Great. In USA Today [I read it religiously . always have], I love the little charts and graphs in each section. Little nuggets, often quite interesting. It's those "little" touches ... that are ... SOOOOO BIG ... over the long haul ... in keeping me interested. -- Ben (ben@klessebes.nl), May 17, 2001. Moderation questions? read the FAQ