Attracting strategic business partnersgreenspun.com : LUSENET : What keeps you up at night? : One Thread
How do I attract substantial corporate partners to work with my company on joint projects? I'd like to partner with a bookseller, an executive search firm, and a law firm to build relevant sections of my portal website. Should I contact them by e-mail, fax, or telephone--or should I look for an intermediary to contact them on my behalf?
-- Carolyn Gipson (email@example.com), April 10, 2001
First - what's in it for them?
Second - who in the organization has the power to agree w/ your offer?
Third - make the call and relate to them as people 1st and titles 2nd.
-- Big Joe (firstname.lastname@example.org), June 18, 2001.