Dear Sir, I have established a new company in the field of financial ausditing and management consultants, and I want clients to recognize it with its name "Jordan international Team" not as "Lama Abed Al-Qader Office" as the current situation So could you help me in giving me guidliens how to make my company famous and doesn't depend on my name I hope that I am clear Thank you Lama

-- Lama Masuod abed Al-Qader (um_ellool@hotmail.com), March 16, 2001

Answers

It would be good to better define "famous." Perhaps it means being well-known and respected in the industry you serve, as opposed to famous like Elvis. Here are some suggestions: 1. If there are industry-specific magazines that serve your clients, then writing letters to the editor to comment on trends or specific articles will often get your name in print. 2. Doing pro-bono work for worthy institutions (which often have wealthy and influential benefactors) may get your company's name in front of those who are in a position to further your business objectives. 3. If one of your clients does something noteworthy that the local or industry media may want to cover, and if that is a result of your assistance (no matter how small), then work with them to get your name in the article or report. Articles in trade journals often have a "Resources" section at the end, listing contact information for the companies mentioned. 4. Do good work. Word-of-mouth from satisfied clients is priceless.

-- Bruce Howard Anderson (BAnderson@TheStellarGroup.com), March 16, 2001.