OT-McDonald's-Masters of Marketing in India

greenspun.com : LUSENET : Unk's Wild Wild West : One Thread

"McDonalds familiar golden arches are seen in just a handful of Indian cities but the worlds largest fast-food chain is rapidly making inroads into the potentially huge market, all without selling a single beefburger. Four years after McDonalds Corp opened its first restaurant in India, it appears to have gained acceptance in a country deeply conscious both of price and of food taboos..."

http://www.msnbc.com/news/500023.asp?cp1=1

" The average transaction, typically a bill for two or three people, totals about $1.40."

And they're still making a profit? What does that tell you about how much profit they're making in the US? Does anyone here follow Mickey D's stock price???

-- Aunt Bee (Aunt__Bee@hotmail.com), December 10, 2000


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