I'm a competent copywriter working in a small ad agency. My question is, how do I break into a larger, sexier agency with larger, national clients? I'm in my early 40s, with about 10 years of experience on the client side, and about 3 years on the agency side. What's the strategy to break into the higher-level opportunities?

-- George Crankovic (gcrankovic@yahoo.com), October 24, 2000

Answers

Branding as in Brand You. Mingle among the ad agency crowd and since you're a copywriter, write. IMHO Working in a small ad agency is more fun. If you prepared for the competitive zeal of higher level opportunities, sharpen your teeth and see the opportunity as a prey. If you lunge you will lose it, if you use stealth and keep your eyes on the prize, you'll stand a a better to chance to snag or bite an opportunity.

-- Mark Zorro (zorromark@consultant.com), October 24, 2000.