http://biz.yahoo.com/prnews/991228/ca_jenny_c_1.html

Tuesday December 28, 6:01 pm Eastern Time

Company Press Release

SOURCE: Jenny Craig, Inc.

Monica Lewinsky Appears in Jenny Craig Ad Campaign; Ads Tell 'Changing Life' Story; Introduce New Low Carb Menu Option LA JOLLA, Calif., Dec. 28 /PRNewswire/ -- Monica Lewinsky is helping Jenny Craig ring in the new millennium with an ad campaign that dramatically illustrates how ``Jenny Craig Changes Lives.'' The ads, which debut nationally January 2 on NBC's ``Brian Boitano's Skating Spectacular,'' also introduce a new low carbohydrate menu option that derives just 50 percent of its calories from carbohydrates.

Lewinsky joined Jenny Craig in the summer of 1999 and added the low carb menu option to her weight-loss regimen in late November. Although the new low carb plan was not available to Jenny Craig clients until December 27, 1999, Lewinsky incorporated it into her weight-loss regimen in November. ``I think the concept of Jenny Craig having a low carb option is great,'' Lewinsky said in one of the new commercials. ``It gives clients just one more opportunity to have a different choice.''

``One of the most amazing things about Jenny Craig for me is that I haven't felt deprived on this program -- at all,'' Lewinsky continued. ``I think Jenny Craig is a great program for someone who not only wants to lose weight, but who's looking to change their life. I feel fantastic!''

``As many people recognize, Monica has struggled with her weight her whole life,'' said Patricia A. ``Patti'' Larchet, Jenny Craig's President and Chief Operating Officer. ``We hope that, by sharing her story, we can reach countless others who struggle daily with eating and weight issues and demonstrate that, with Jenny Craig, it is possible to make positive, healthy changes in your life -- on the outside and on the inside.''

Larchet describes the advertising campaign as a mixture of broadcast, cable and Internet media. There are two versions of television commercials featuring Lewinsky -- one 60 seconds in length, the other 30 seconds in length, and both will be featured in the promotional campaign running throughout the Company's markets in the U.S. and Canada.

About Jenny Craig

Founded in 1983, Jenny Craig, Inc. (NYSE: JC - news) is one of the largest weight management service companies in the world. The Company offers a comprehensive weight management program that helps clients learn how to eat the foods they want, increase their energy level through simple activity, and build more balance in their lives for optimal weight loss and well-being. The program includes personal, one-on-one consultations at approximately 661 Jenny Craig Centres located in the United States, Canada, Australia, New Zealand, and Puerto Rico.

About Monica Lewinsky

Monica Lewinsky joined Jenny Craig as a client during the summer of 1999. The lifestyle changes she has since experienced have helped her to develop a healthy relationship with food by controlling her portions, eating foods low in fat and calories, and modeling her menu plans with Jenny Craig's pre-packaged foods along with fresh fruits and vegetables, whole grains and low-fat dairy products. Lewinsky has also developed a more active lifestyle -- which is important for long-term maintenance -- by walking and jogging regularly and performing Pilates exercises to improve her flexibility and strength. Lewinsky has agreed to participate in certain promotional opportunities for the Company, including advertisements. However, the terms of her agreement with the Company are confidential.

SOURCE: Jenny Craig, Inc.

-- Hokie (nn@va.com), December 28, 1999