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Response to You've got to have a gimmick!

from John Kantor (jkantor@mindspring.com)
I'm sure many of you saw David Blaine's block-of-ice stunt on tv this week. What better example of "gimmickry" could you ask for? Blain is, apparently, a pretty good magician - but he'd still be doing birthday parties and Bar Mitzvahs if it weren't for stunts like this one.

And the great thing about it is that it's pure gimmick: no magic, no action, no (real) difficulty (he's in a perfectly insulated airspace), and little danger (only from the ice collapsing as they extricated him. And so, the amazing thing is that he not only probably got paid a huge sum of money for this, but he gained incalculable amounts of publicity. I think I'll shut myself in my refrigerator for a week. Someone call the media!

(posted 8519 days ago)

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