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gTLD expansion inevitable

from Marc Luoma (Marc_Luoma/FS/KSG@ksg.harvard.edu)
i think gTLD expansion is inevitable and that there are two options to solve this problem. the first is for ICANN to go ahead and expand the number of gTLDS as has been envisioned (i.e., add.biz, .inc, .sex, etc.) and let the market forces sort them out. another solution is to create sub domains within the current gTLDs. for example, you could have .inc and .biz be sub-domains under .com (i.e., sony.com could become sony.com.inc, or sextoys.com could become sextoys.com.sex. that way, everyone could be a .com but also have a new discriminator. those that wanted to stay as .com as the pioneers/original claimants could choose to remainas plain vanilla .com, not .com.com. would this really work? i don't know, the tech guys would have to tell us that. another possibility is to take away every .com designation and force people to adapt a new gTLD suffix more specific to their business vice the generic (and coveted) .com appellation. this way, everyone equally loses and the whole system has a chance to rationalize itself.

which oens hsould be first? i think the obvious ones are related to the .com domain and whcih is where the demand for growth and variation most asserts itself. expansion ought to follow along with what is going on in the real cyber world, i.e. where the action is so we would be looking at such gTLDS as: .inc, .biz, .sex, .corp, .music, .stocks, .spam (or.dma?).

(posted 8899 days ago)

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